Roe Communications is a specialist consultancy that creates and delivers effective PR and communications programmes for business schools and leadership development providers.
We have extensive experience in these sectors working with organisations and individual clients. We work closely with our clients to help them achieve their organisational and communications objectives. These could include recruiting students, building membership and engagement with alumni, winning and retaining corporate clients, increasing book sales, dissemination of research and building their reputation as thought leaders.
PR programmes with a positive and lasting impact on your organisation
Communicate your messages clearly and confidently with the media
Programmes for long term engagement with your alumni
Interesting and insightful content that your audiences will want to read, watch and hear
"I have worked with Toby for over 12 years. He is a reliable, thoughtful and energetic individual who is proactive in developing both content and relationships with the media. I strongly recommend him for PR and Communications projects."
Kai Peters, Chief Executive, Ashridge
"I have worked with Toby for over a decade, and he is one of my favourite colleagues. Not only has he generated brilliant PR for several of my books and research initiatives, he has run expert media training events for me, provided excellent copy for publicity materials, and supplied detailed feedback on reports and book manuscripts. When I meet media contacts, they all seem to know who Toby is and rate him highly. He has a very easy approach which makes him popular with a wide range of useful people, and his expertise in the business school sector is second to none."
Dr Eve Poole, Author and Leadership Faculty
On 30 November 2017, Saïd Business School lifted the Business School of the Year trophy at the Times Higher Education Awards. The awards are widely recognised as the “Oscars of higher education” and recognise the achievements of individuals, teams and institutions. Roe Communications worked closely with the marketing team at Saïd to produce the award[…]
Six UK universities have been forced to correct marketing claims based on rankings and other performance tables. The decision by the Advertising Standards Authority highlights two marketing issues within the sector. First, is the huge importance that many universities place on rankings and similar measures. Second, it illustrates the challenge of differentiation facing many higher[…]
The Economist coverage of CarringtonCrisp’s Business of Branding Study in assocation with EFMD. The study analysed the effects of the Brexit Referendum and the election of President Trump on student recruitment to business schools in the UK and US.
Financial Times Coverage of the launch of the Oxford Foundry – the new entreneurship centre at the University of Oxford.
Client coverage (Financial Times) – Schools debate traditional female popularity of masters in management
Financial Times Masters in Management Report Andrew Crisp from CarringtonCrisp discusses the popularity of pre-experience Masters programme for female students in comparison to MBAs.
Many business schools use third party rankings across their marketing activities. But with new research calling for changes to the way that rankings are compiled, have business schools become too reliant on them? Or is there a smarter way to use them in promoting business schools to prospective students and clients? There is a long[…]
BBC Radio 4 Woman’s Hour Drawing on her new book Leadersmithing, Dr Eve Poole discusses the importance of good manners in being an effective leader.
Starting a business is a major motivation for an increasing amount of MBA applicants, reveals a new study, Tomorrow’s MBA 2016 from CarringtonCrisp, supported by EFMD. Focus on entrepreneurship Conducted amongst 1,000 MBA applicants worldwide, the study found that almost one in five (20%) were considering an MBA in order to start their own business.[…]
One of the joys of business schools and higher education providers is the quality and breadth of research that they undertake. It makes great content and can generate valuable press coverage if promoted properly. Here are five top tips for getting business and management research into the media. Researchers and PR teams should work together from the[…]
Now that the dust is starting to settle on the European referendum, UK business schools and Universities, like the wider business community, are starting to formulate their plans for a post-Brexit world.